As the last delegate left the conference, Quinne McLachlan sat down at her laptop and started to write a review of everything that had happened. She was the event organizer and all through the proceedings she had been taking scribbled notes about the main points of interest, delegate questions that had not been fully […]
'Tradeshows & Exibitions' Category
There was only a week to go before the major product launch and Sara had a “concern”; a phrase she used when she was shaking in her boots with sheer panic. She had been checking with all of the presenters to make sure that their presentations were well into development, if not complete and, […]
As a Consultant in Quality and Customer Service, Roberta Meier often attends seminars and workshops as a “Mystery Shopper”. As well as checking out how well delegates are catered for by the training teams, she also takes great delight in testing how tenaciously event organizers pursue her for her true opinion about their reputation.
If […]
Attending a major conference in a big city like London was a daunting prospect for Geri Hunter. She was always pretty nervous about these events anyway, although she realized the enormous benefit she received from networking and keeping up to date with the latest trends. The recent terrorist bombings didn’t add much to her […]
Stuart Burns was having a bad day. Not only had he arrived late for the seminar because of the server problem at work last night, he was finding it difficult to concentrate because of the stream of text messages coming in to his cell phone. He couldn’t bring himself to turn it off just […]
The workshop was over. The delegates had long gone and Margaret Kerr was recovering with a cup of coffee. The room was strewn with sheets of flip chart paper, the debris of the buffet lunch and countless empty coffee cups covered every horizontal surface in the room. Margaret was drained. The workshop had been […]
The Nuts and Bolts
Suppose you run an eBiz specializing in floral arrangements. Imagine coming across a huge mall devoted entirely to—you guessed it—flowers! You’d probably be pretty excited to find such an amazing source for products and ideas. Well, when you attend a trade show that is basically what you’re getting. At a trade […]
Following Up with Suppliers
For the online retailer, tradeshows are a fantastic way to locate product sources. You can easily fill up a suitcase with the materials you collect from different wholesalers at a show. But having supplier information is only a start—your next step is determining which suppliers you want to use and then […]
Small, medium and big businesses benefit so much from making their products and services known to the public through different events, stalls and stores they establish in malls.
One of the events that proved to be beneficial to these businesses is trade shows. The primary goal is to showcase products or services to various markets […]
For online retailers, trade shows are an incredible opportunity to source goods, connect with wholesalers and manufacturers, and expand their product lines. There is a right way and a wrong way to attend tradeshows. To get the most out of your experience, you need to prepare.
Your first step is to find the tradeshow that’s […]