When one reviews eBay stores, like I do, you get one overall impression - most eBay stores look the same. Most people seem to simply stick with the defaults when they set up their eBay store and leave it like that until the cows come home.
Now, there’s not much wrong with the default eBay […]
'MARKETING' Category
Maintaining customer loyalty through customer incentives is a very common practice of many businesses today. When customers make purchases they can pick whether they get air miles, cash or other customer incentives. Some companies give customer incentives based on the number of purchases they make, for example get one free smoothie after you have […]
Have you ever met a sales person who has all the excuses? The reasons that the sale just didn’t happen; it’s never their fault is it! Many business owners make the same mistakes. This article will help, if you do the selling yourself or have to manage sales people. Any winning sales person, who […]
So what is the secret to highly successful cold calling? Why is it that some people always seem to get the appointment? Do they use some new fangled tricks that you can only learn at hugely expensive telesales training courses? If you want to find a simple way of boosting your sales, using the […]
What is the most important reason that sales fail to close on time or even close at all? When you get a mismatch by sellers selling forward and buyers buying backwards! Sounds like double Dutch? Well this article discusses how to position your proposition in line with the prospect to make them an eager […]
Many of you are probably familiar with John Gray’s famous relationship book, “Men are from Mars, Women are from Venus”. In his book, he talks about how to overcome the different way men and women think and indeed often act. Buyers and sellers also have different viewpoints, and not knowing how your audience makes […]
All too often sales people assume that buyers use the same criteria to make a purchase as they would. This can lead to frustration and indeed some serious self doubt on a sales person’s behalf. “They just don’t get it”, you may think to yourself. The reality is that not everyone thinks the same […]
Knowing that buyers have different agendas to sales people is half the battle. Like any relationship, once you know how the other person likes to make decisions, and you react appropriately, then that relationship becomes stronger. To be a successful in sales or business, you must create strong relationships. This article, brings you one […]
Did you ever feel that the person you were speaking to was living on another planet? Did it ever cross your mind that they might think the same about you? This is what can happen if your communication with your customer is not in synch with their sense of reality.
I am using the term […]
Every time you interact with your customers or prospects, is a chance to enhance the image of your company, and thus be more profitable. In a world, where technology seems to be driving business process, it is vital that you start with the basics. This article describes the 5 core principles behind customer interaction. […]