Every business, whether online or offline, needs customer loyalty in order to be established for the line of work it is trying to be known for. All businesses work hard not just to get a good impression but to make a lasting one of reliability and value that makes them acquire the hard-earned customer […]
'Public Relations' Category
While we all want to increase our profits, one of the most important things to remember is that to build a business that will stand the test of time, you MUST have a strong and loyal customer base. But how do you get loyalty out of a customer, especially in today’s business world? I […]
Batteries not included. Three of the dumbest words.
Your Company spent millions of dollars to develop this wonderful product. Engineers spent countless hours creating and refining it. You spent additional millions of dollars in advertising to get me to buy it.
I bought it. I took it home and now it won’t work because YOU neglected […]
Most business owners do not realise that they are an expert in their field. The media always require expert opinion when collating data for a story. How can you bridge the gap and get your business in the papers?
To do this affectively you need to keep a look out for any breaking story that […]
Have you ever thought about how much money has been lost due to poor customer service? Is it happening within the organization you are affiliated? Or perhaps you are the owner and are not aware of the practices of your employees.
A few months ago I had decided to purchase a new laptop. Being a […]
Multi-level marketing has its roots in the home. The typical MLM Company began as an idea around a dining room table between a husband and a wife. These types of companies are still at home, with stay-at-home moms running the show or the entire family working to earn a few extra dollars by selling […]
Most small business owners don’t realize that bringing a new client in the doors can cost up to twenty times what it does to keep an existing client coming back. Small businesses spend freely on yellow pages, radio, television, mailers, and other advertising. While these ways of promoting ones business can be successful in […]
You probably won’t have been in business too long before you get your first complaint. It just can’t help but happen: low-end customers pay nothing and expect the Earth, while high-end ones pay a lot but expect an inhuman effort in return. You just can’t please all of the people all of the time, […]
Remembering a customer’s name can improve your sales. However, people in my workshops often tell me that they have a difficult time remembering names. I sometimes think we tend to get too hung up on trying to recall a person’s name, especially if we have only met them once. Like anything else mental, the […]
Effective public relations are a process and its essential first step is research. Nowadays, research is widely accepted by public relations professionals as an integral part of the planning, program development, and evaluation process. Before a public relations program is undertaken, information must be gathered, data collected, and interpretation done. Only after the first […]