Customer satisfaction and loyalty to a product is very important in any company, be it a company that is consumer oriented or a company that sells to other businesses, but is a customer satisfaction guarantee really realistic in business?
What some companies do in order to attract the consumer’s loyalty is to attach a customer […]
'Sales Techniques & Skills' Category
Sometimes we forget the basics, what are we really trying to achieve by training the sales force? What are the issues we are trying to address, and how do we see sales training bridging the gap between where we are now and where we want to be?
We believe there are probably four main stakeholders […]
What is the most important reason that sales fail to close on time or even close at all? When you get a mismatch by sellers selling forward and buyers buying backwards! Sounds like double Dutch? Well this article discusses how to position your proposition in line with the prospect to make them an eager […]
Many of you are probably familiar with John Gray’s famous relationship book, “Men are from Mars, Women are from Venus”. In his book, he talks about how to overcome the different way men and women think and indeed often act. Buyers and sellers also have different viewpoints, and not knowing how your audience makes […]
All too often sales people assume that buyers use the same criteria to make a purchase as they would. This can lead to frustration and indeed some serious self doubt on a sales person’s behalf. “They just don’t get it”, you may think to yourself. The reality is that not everyone thinks the same […]
Department stores had the right idea when they started using in store credit cards as their customer reward program.
.They built a data base. Without knowing about their customers lives they wouldn’t know how to get that customer into the store. This is one of the places where the credit card perfect. In order to […]
Rebates and incentives are two of the most common methods used to increase your company’s sales. Unlike other advertising strategies, rebates and incentives speak for themselves. Thus, as long as they’re done properly, rebates and incentives are one of the most cost-efficient marketing solutions you can use for your company.
How to Make Rebates Work […]
When you own an eBay store, you have the luxury of listing items in your store inventory that essentially do not expire like regular auctions. This feature opens the doors for you to carefully think about and design a process for promoting your items.
As with most things in life, there is an easy road […]
No matter what kind of service you give, it is important to build costumer loyalty for it would yield to generating profit and market sustainability. But since it still depends to the costumers whether they choose your product or services over another for a particular purpose, building costumer loyalty is a goal you have […]
As a tea wholesaler, you can have the best tea room with the highest quality products and service but if you don’t promote the business properly, your chances of success will be reduced.
The best way to promote the tea room as a value added wholesale business and increase revenue is to develop a plan […]