Sales letters, whether in actual mailed letter or email format, is probably one of the most tedious and annoying means of advertising ever devised. From a customer perspective, getting your physical mail box flooded with flyers and your email inbox stuffed with spam is NOT a good way to start out the day. From […]
'Sales' Category
When you’re closing more sales and making your sales numbers, selling can be one of the most rewarding and fulfilling professions in the world. But when sales are down, and prospects aren’t calling you back, you may find yourself doubting yourself and taking it personally. So let’s take a look at what it takes […]
When a client tells me they’re not bringing in the sales they want, one of the first questions I ask is, “Are you asking for the business?” Their response is either “No, I don’t know what to say,” or “What if I ask and they’re not interested?” Well, if you don’t ask, you’ll never […]
The global marketplace is fast becoming a real marketplace: it is growing noisier and even more crowded, with vendors all racing to sell their wares to the nearest customer, and with marketing techniques that can be clever, if not downright ridiculous. Indeed, marketing campaigns are becoming more and more hard sell, annoying customers rather […]
A sales letter is a form of business letter that aims to convince the recipient to buy a product or a service. In other words, a sales letter is a communication tool that embodies the sales talk a marketer should do to call prospective customers to action.
Through the years, businesses all over the world […]
As more and more merchants move online, it becomes an increasing challenge to stand out from the pack. While price may influence a shopper’s choice, it’s usually not the deciding factor: most buyers would prefer to pay a bit more for an item they feel safe buying, than to spend less and worry they’re […]
People put off until tomorrow only those decisions they lack the confidence to make today. We live in a society where no one has time. How ironic is that we don’t have time to do the things we want, but your prospect is going to spend time to think about it? Sure there will […]
Everyone needs to know what business they’re in and they need to be able to express that purpose in a few sentences in their USA.
Using product enhancement towards helping with your current mission statement, should help determine your business as a leading provider. For ex; if you’re a plumber, you’re not in the business […]
Sales are the life force of any business. Here’s an outline of the key factors in getting them for your business.
Persistence
Business owners and decision makers are typically very busy people. Often, the difference between making a sale and not making a sale is catching the decision maker at the right time. One of the […]
Achievement of selling “excellence” is most often earned rather than learned. Outstanding professionals continuously seek to hone their skills from mistakes made and lessons learned in pursuit of success. Professional sales people in search of extraordinary selling competence are no exception.
There has been an ongoing philosophical argument among sales professionals whether extraordinary sales people […]