Over the past few weeks, I’ve found myself on the receiving end of a series of particularly heinous sales techniques - all of which were aimed at getting through a gatekeeper to a decision maker, and all of which ended disastrously for the sales reps involved.
I firmly believe that, to improve our skills and […]
'Sales' Category
Everyone sells for a living. Whether you’re a sales rep, a parent, a leader, a manager or a coach, on a daily basis we all find ourselves in situations where we must sell others on our way of thinking. The more closing skills you have under your belt, the better equipped you will be […]
People love to buy, they hate being sold. You’ve heard that before and know it’s true, yet many salespeople still go in with the objective to “sell” the prospect. We often start by asking questions but when we see that first opening (need)…bam, we’re sellin’! Often, unintentionally, the “feature benefit machine gun” comes out […]
A consigment thrift shop is a combination of a thrift shop where people donate their stuff usually to a charitable organization so that they can sell it to make money in their shop and of a consigment shop. The later is where somebody hands in their stuff to someone, not donating it, and that […]
World Class Chef Gordon Ramsay chooses to yell at his chef to be work done. Why? You see, Gordon knows the secret, by provoking an emotional response in his chefs, he knows they will remember and/or make necessary changes. It’s the same with marketing and selling.
If you are reading this your probably have heard […]
What’s the difference between selling to the US Government and selling to the Commercial market?
It’s like night and day.
Sales and Marketing to the government is truly the flip side of commercial activities. You really can’t believe how different these markets are–until you’ve actually come from one side–and tried to go over to the other. […]
Wow, what a strange question!
Does this question whether your prospect is a mythical person like the dragons in fairy tales of old or does it ask whether you really know your prospect?
Well, there is truth in both sides of the question. A lot of would be marketers think they have found a killer product […]